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Is the iPhone 4S really a letdown? Or has it simply collided with its own inexorable hype machine? Anthony Usher

If you look on BBC News this morning, for instance, you'll see that tech correspondent Rory Cellan-Jones has published an article with the headline ' Tim Cook's dull debut'. But the reception has undeniably been muted. Okay, so iPhone 4S has more going for it than that, including a neat-looking voice recognition-powered personal assistant called Siri. "What's the definition of 'letdown', please, Siri?" A better camera and a faster processor don't mean much to the man on the street. Yes, Apple's Phil Schiller was keen to stress that iPhone 4S is completely new on the inside, but the world likes Apple products because of how they look on the outside. And then a series of senior Apple executives took to the stage in Cupertino and introduced us to a handset that looks an awful lot like last year's iPhone 4. There was feverish speculation leading up to yesterday's event, exacerbated by the fact that Apple didn't stick with its own tradition and announce the latest iPhone back in June. So, Apple has finally announced the iPhone 4S.